Jeff Gowdy featured in new Sustainable Brands e-book

July 22, 2014

Sustainable Brands recently published a new e-book on sustainability goals. The book is titled Next Generation Sustainability Targets: Toward Big, Context-Based Goals and features interviews with sustainability leaders including Andrew Winston, Bill Baue, and Jeff Gowdy.

Here's a quick summary of the book: There is a strong undercurrent critiquing the inherent incrementalism of what currently passes for "sustainability" goals. Thought leaders in the field are now talking about next-generation goals, leapfrog goals, end-zone goals, context-based goals, science-based goals, reality-based goals... in a word, goals that catapult past business-as-usual, squarely into the realm of true sustainability or even past that, to regeneration or "net positive" impacts. Enjoy this complimentary download of a series of dialogues on this trend toward true sustainability goals.
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