Jeff Gowdy joins Andrew Winston and Mark McElroy on Sustainable Brands workshop

May 16, 2014

Jeff Gowdy will join Andrew Winston and Mark McElroy at the upcoming Sustainable Brands conference in San Diego to present on: 

Taking Sustainability Literally: An Introduction to Context-Based Sustainability

This workshop will introduce attendees to the practice of context-based sustainability (CBS), a cutting-edge approach to measurement, management and reporting that interprets performance relative to social and ecological thresholds. Speakers will examine the stakeholder-centric orientation of CBS, its focus on multiple capitals, its grounding in science- and norm-based standards, as well as its practical implications for materiality, goal setting, and reporting. Notable case studies in CBS and its growing influence in international standards (GRI, IIRC, GISR, etc.) will also be discussed.

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