My Sustainable Brands New Metrics presentation at MIT Sloan is posted online. 

Back by popular demand, this workshop covered the practice of context-based sustainability (CBS) – a cutting-edge approach to measurement, management and reporting that interprets performance relative to social and ecological thresholds. Mark McElroy and Jeff Gowdy examined the stakeholder-centric orientation of CBS, its focus on multiple capitals, its grounding in science- and norm-based standards, as well as its practical implications for materiality, goal setting, and reporting.