Jeff Gowdy and Mark McElroy Sustainable Brands New Metrics presentation

October 31, 2014

My Sustainable Brands New Metrics presentation at MIT Sloan is posted online. 

Back by popular demand, this workshop covered the practice of context-based sustainability (CBS) – a cutting-edge approach to measurement, management and reporting that interprets performance relative to social and ecological thresholds. Mark McElroy and Jeff Gowdy examined the stakeholder-centric orientation of CBS, its focus on multiple capitals, its grounding in science- and norm-based standards, as well as its practical implications for materiality, goal setting, and reporting.

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